Brief:

Launch Lalique’s latest feminine fragrance Soleil to UK media and content creators to drive coverage and awareness across multiple platforms, in turn raising the brand’s profile amongst prospective customers. Position Lalique as one of the most captivating and emotive fragrance houses on the market, championing craft, innovation and expertise, yet with a contemporary appeal to engage with a new millennial audience.

Action:

Simon + Simon Communications planned and activated a 360° campaign to secure widespread brand and product visibility at launch and beyond. Lifestyle influencers whose profiles compliment the modern Lalique universe were carefully selected and invited to collaborate with the brand, attending an exclusive global launch party in Paris. 

Simon + Simon Communications took over the iconic Petersham Nuseries in London’s Covent Garden to host an experiential press event during which guests could discover the new fragrance and its raw ingredients as well as meet perfumer Barbara Zoebelein. Journalists and bloggers were also invited to an open day at Lalique’s flagship boutique in Mayfair.

Finally, Simon + Simon Communications negotiated print and digital media partnerships ranging from display ads and advertorials to discovery box sampling, magazine subscription offers and online competitions to secure reader engagement and data capture.

 Results to date:

• Social media content reaching over 100,000 potential customers.

• Broad media coverage and exposure across mainstream and specialist outlets in print and online.

• Sustained interest in Lalique and the Soleil range with ongoing media outreach communicating supplementary line extensions including the Soleil Crystal collector’s edition.